Privacy Policy

Why are we providing this notice?

Africa Goes Digital Inc. (“AfGD”, “we”, “us”, “our”) is an industry association representing selected African enterprises that provide digital services in the sectors of agriculture, forestry, fisheries, natural resource management, infrastructure, mining and in the domains of surveying, engineering, inspection, disaster risk management, humanitarian work, and research. This Privacy Policy applies to personal data processed by AfGD.

This Privacy Policy is intended to inform individuals who apply for membership to AfGD (“Applicants”) via the AfGD website, (the “Website”), browse, or otherwise access and engage with the AfGD Website, about our data practices, including the categories of personal data we may collect, how we collect personal data, what we use personal data for, and with whom the data is shared.

By “personal data” we mean information about you which could identify you, including your name, contact details, and information we collect automatically when you access, visit, or engage with our Website, including IP address, device ID, browsing history, etc.

Where required by applicable law, we are the “data controller” for the data described in this Privacy Policy. This means that we are responsible for deciding how we hold and use personal data about you. If you have any questions about this Privacy Policy, you can contact us at

What personal data do we collect about you and what do we use it for?

The personal data about you that we may collect, store, and use are set out in the table below. In each case we have specified what we use the data for and our ‘legal basis’ for processing it if we are legally required to provide a legal basis. If we are required to provide a legal basis, we will usually use your personal data in connection with the following legal bases:

  1. Where we need to comply with a legal obligation;
  2. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; and/or
  3. Where you have consented to us doing so.
Personal data elementsWhat we use this personal data forLegal basis
Email address
Organization name
Type of organization
Organization address
Your position within the organization
Employee educational qualifications and relevant professional experience
Email Address
Telephone Number
Email Address
Business Affiliation
Passport Information
To evaluate and process your application for membership with AfGD and to provide you with membership services, including communicating with you, providing you with updates, etc.Our legitimate interests in evaluating your membership application and providing you with membership services
Email Address
Telephone Number
To communicate with you, provide you with updates and other service information relating to the Services, provide information that you request, respond to comments and questionsOur legitimate interests in communicating with or responding to you
Email Address
Business Affiliation
Passport Information
To arrange for travel accommodations on your behalf when attending one of our conferences or other events.Our legitimate interests in arranging for your accommodations or otherwise with your consent.

Legal requirements: in addition to the uses above, please note that we may also process your information where we are required by law to do so or if we reasonably believe that it is necessary to protect our rights and/or to comply with judicial or regulatory proceedings, a court order, or other legal process.

Device and browsing data: in addition, we may automatically collect information about any website that you came from or are going to. We also collect information about the pages of our Website which you visit, the links you click on, IP addresses, the type of browser you use, and the times you access our Website. This information is aggregated and is not used to identify you. We may observe your use of our Website and whether you open emails we have sent to you. This information will be used for our own internal purposes.

What if you do not provide the personal data requested?

If you do not provide us with certain information when requested, we may not be able to enrol you as a member of AfGD or otherwise provide the services you request of us, such as responding to your requests.

How do we collect your personal data?

We typically collect personal data about you when you provide information to us when you apply for membership in AfGD, by filling in forms, or by corresponding with us by post, email, or otherwise. For example:

  • Through the Membership Application, available on the Website here.
  • Through the Contact Us form, available on the Website here.

We may also collect personal data from you from time to time when you submit applications for support (e.g., for funding in connection with grants we are awarded, training, participation in and attendance at conferences and events we host, etc.). These requests may be submitted via dedicated online forms that we will make available.

We may also automatically collect certain data when you interact with our Website such as technical data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs and other similar technologies, as described further below.

Who will we share your personal data with?

We may share your personal data where required by law or where we have another legitimate interest in doing so, including:

  • to operate our business and provide membership services.
  • to help maintain the safety, security, and integrity of our business, technology assets, and our Website.
  • to help us improve and enhance our services, data analytics, identify usage trends, and prevent fraud.
  • with professional advisers including travel agencies, lawyers, third-party payment providers, auditors, and insurers to the extent such information is relevant to their performance of their services as instructed by AfGD.
  • with cloud service providers.
  • with analytics providers.
  • with regulators or to otherwise comply with applicable law or judicial process or if we reasonably believe that disclosure is necessary to protect our rights and/or to comply with judicial or regulatory proceedings, a court order, or other legal process.
Disclosure of personal data in the event of a change of control

We may share your personal data with third parties, for example in the context of a merger, transfer of data assets, reorganization, divestiture, financing, dissolution, or similar corporate event involving all or part of our business, including during diligence. 

Cookies and similar technologies

We, as well as third parties that provide content or other functionality on our Website, may use cookies, pixel tags, local storage, and other technologies to automatically collect information. These tracking technologies are small data files downloaded to or stored on your computer, tablet, mobile phone, or other internet-enabled device that enable us to record certain pieces of information whenever you visit or interact with our Website or tools. These technologies allow us to understand who has interacted with us and help us to operate our services more efficiently.

  • Cookies. Our site uses cookies that fall into the following categories: Strictly Necessary, Functionality, Performance, and Third-Party.
  • Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on our Website that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page.
  • Analytics. We use Google Analytics to collect information regarding visitor behaviour on our Website. For more information about Google Analytics, please visit For information on how to opt-out of Google Analytics, please visit
  • Social Media. Our Website may include social media features, such as Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our Website, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.
Your Choices in Relation to Cookies

If you choose, you can set your browser to reject cookies or you can manually delete individual or all of the cookies on your computer by following your browser’s help file directions. However, if your browser is set to reject cookies or you manually delete cookies, this may alter your access and use of some of the pages and features on our Website.

How long will we retain your personal data?

We will retain your personal data for as long as necessary for the purposes for which it was collected, in accordance with and/or as required by applicable law, including to administer your membership and our relationship with you and satisfy any legal, regulatory, accounting, or reporting requirements. In doing this, as required by applicable law, we will have regard to the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Accuracy of personal data

It is important that the personal data you provide to us is accurate and current. Please let us know of any changes or updates during your relationship with us.

Your rights in relation to your personal data
  • request access to your personal data (commonly known as a “data subject access request”) and request certain information in relation to its processing;
  • request rectification of your personal data;
  • request the erasure of your personal data;
  • request the restriction of processing of your personal data;
  • object to the processing of your personal data;
  • not be subject to a decision based solely on automated processing which significantly affects you;
  • request the transfer of your personal data to another party; and
  • withdraw your consent, to the extent that we have collected your personal data based on your affirmative informed consent.

If you want to exercise one of these rights, please contact us at We will do our best to accommodate your request or objection as required by applicable law.

You also have the right to make a complaint at any time to a supervisory authority for data protection issues.

You will not usually have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request for access is clearly unfounded or excessive.

What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights) to ensure that personal data is not disclosed to any person who has no right to receive it.

Changes to this Privacy Policy

We reserve the right to update this Privacy Policy at any time, and we will make an updated copy of the Privacy Policy available on our Website to notify you when we make substantial updates or as otherwise required by applicable law.

Further information

If you require any further information, please do not hesitate to contact